Want to go GREEN but you're not sure where to start? Want to save money at the same time?

In this 14-page article you will learn tips on how to clean your home with eco-friendly homemade cleaning products. You will find more than 45 fun and easy to follow recipes to make almost every room in your house sparkle. These recipes are all done with non-toxic economical ingredients that can be found in your kitchen. (With interactive Table of Contents.)

(Article: 4,783 Words)
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Also published by Patti Graham:

Want to go GREEN but you're not sure where to start? Want to save money at the same time?

In this 14-page article you will learn tips on how to clean your home with eco-friendly homemade cleaning products. You will find more than 45 fun and easy to follow recipes to make almost every room in your house sparkle. These recipes are all done with non-toxic economical ingredients that can be found in your kitchen. (With interactive Table of Contents.)

(Article: 4,783 Words)
┊　　
☆
Also published by Patti Graham:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.

Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.

Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone.

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

Why do some products make the leap to greatness while others do not?

Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything.

- How do you decide which product opportunities to pursue?

- How do you get evidence that the product you are going to ask your engineering team to build will be successful?

- How do you identify the minimal possible product that will be successful?

- How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?

- How can you adapt Agile methods for commercial product environments?

Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You will find that there s a very big difference between how the very best companies create products and all the rest.

This report examines the important shifts in data products. Drawingfrom diverse examples, including iTunes, Google's self-driving car,and patient monitoring, author Mike Loukides explores the"disappearance" of data, the power of combining data, and thedifference between discovery and recommendation. Looking ahead, theanalysis finds the real changes in our lives will come from productsand companies that reveal data results, not the data itself.

This report examines the important shifts in data products. Drawingfrom diverse examples, including iTunes, Google's self-driving car,and patient monitoring, author Mike Loukides explores the"disappearance" of data, the power of combining data, and thedifference between discovery and recommendation. Looking ahead, theanalysis finds the real changes in our lives will come from productsand companies that reveal data results, not the data itself.